Based in Hamburg, DOMINIKA. is an independent art director specializing in branding and packaging design with over a decade of experience delivering innovative design concepts for agencies and direct brands.
Fevana is a new female healthcare brand offering a naturally formulated supplement designed to support women through all four phases of their menstrual cycle. From day one of product development, I was brought on board to build the brand identity from scratch, defining the brand’s look, feel, and voice. The scope included naming support, strategic visual positioning, and the full packaging design for the launch product.
Challenge
The task was to create a brand identity that reflects the rational, medical side of the brand as well as the pure and high quality of the product - without neglecting the warm, feminine aspect that the topic of the menstrual cycle brings with it.
These requirements also needed to be embodied in the design of the product packaging and online shopping experience.
Solution
In collaboration with Charlotte and Anton - the founders of the young start up FEVANA - we sculpted the brand strategy and visual identity, positioning the brand at the cutting edge of the medical sector, appealing to an exclusive, female demographic.
This is manifested in the corporate design, which communicates through a clear, high-quality design aesthetic, accompanied by feminine illustrations and a warm, authentic visual language.
News
06/2026

Featured Interview Following the 2025 C2A Award Win
Discover the story behind the award-winning work.
News
11/2025

FEVANA Branding wins at the Creative Communication Award 2025
Delighted to share that FEVANA Branding has been recognized as a Winner at the Creative Communication Award 2025.
News
01/2025
Fevana Packaging Design gets recognized with the SILVER WBDS Award
What an incredible way to close out 2024 – and start the new year! My work has been recognized by the World Brand Design Society with the WBDS SILVER Award.
News
04/2024
As a community with an international perspective, The World Brand Design Society (WBDS) is aiming to showcase outstanding design and bridge the gap between knowledge and community.
Proud to be recognized with a feature by Packaging of The World. Inspiring millions since 2008 Packaging of the World is one of the most prominent package design website showcasing the most interesting and creative work.
Let´s create holistic and memorable brand experiences – together!
Dominika Dobrzalski
Dipl.- Des (FH)
hi@dominika.studio
T. +49 (0) 40 374 160 33
















































